Cleaning Services
Bring in more new cleaning customers.
Cleaning clients repeat, but first they have to find you. EDDM puts your name in front of every household in your service area, consistently, before your competitors do.
$0.615
per household reached
Recurring
clients who book on a schedule
$0.260
USPS postage per piece
Why It Works
One new recurring client pays for years of marketing.
Recurring revenue makes acquisition math easy
A recurring client books again and again. A 500-piece drop is $430.00, print and USPS postage. Set it against a year of one client's visits at your own prices.
Geographic density = efficient routing
The tighter your service routes, the more profitable each job. EDDM lets you dominate specific ZIP codes, building a dense client map that reduces drive time.
Referrals follow geography
Neighbors talk. When you're already cleaning three houses on the same block, word spreads faster, and your postcard lands right as someone's considering who to call.
Offer Ideas for Cleaning Services
What gets homeowners to call
First clean 20% off
Low barrier to try. A first clean that impresses is how a one-time client becomes a recurring one.
Free deep-clean add-on
Offer a one-time deep clean at standard rate. The 'free' framing is the add-on (oven, fridge, baseboards). High perceived value, real differentiator.
Refer a neighbor, both save $25
Pairs naturally with reaching every door in the neighborhood. Existing clients become your street-level sales force.
Insured · background-checked team
Trust is the first question for in-home services. Lead with trust signals. This is what converts hesitant homeowners.
Ready to fill your schedule?
Tell us your service area. We'll map the neighborhoods and get you in the mail fast.