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Real estate case study

Javier Matallana

One mailing. One listing. $15,960 in commission.

Documented result
  • Javier Matallana, Coldwell Banker Realty
  • Elizabeth, NJ
  • 6,054 homes
The postcard Coldwell Banker Realty mailed

The situation

Needed to reach homeowners with a listing-ready message before they chose another agent.

The solution

EDDM to 6,054 homes — "What is my home worth in today's market?" free home-value offer.

The result

1 listing secured; closed transaction generating $15,960 in commission.

Documented resultcommission from one listing
$15,960
Campaign spend on record
$2,745

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