Start a direct mail campaign
What direct mail can do, which route to take, and how a campaign comes together.
6 articles
What is direct mail good at?
What direct mail does well for a local business, and when another channel fits better.
Should I use EDDM or my own mailing list?
The difference between mailing every address on a route and mailing people you already know.
What are the steps to get a mailing out?
The path from deciding to mail through to L&B handing your mail to USPS.
Does an L&B expert review my direct-mail file?
The check an L&B Direct Mail Expert does on every direct-mail file before it is printed — and how it differs from campaign planning.
How many pieces should I mail?
How to size a first mailing without guessing.
How do I talk to someone at L&B?
Getting a real person, and what to have ready.