Campaign
Restaurant Opening Week Campaign
Get the neighborhood in the door in the first week — while they're still deciding where to eat regularly.
- Starting at · 1,000 mailed postcards
- $615
- Best timing
- 2–3 weeks before opening through opening week
Who it's for
Restaurant owners opening, reopening, or wanting a steady stream of first-time visitors.
- Recommended for
- Grand openings, re-openings, and first-visit offers
- Audience
- Homes within a few miles of the restaurant
Suggested audience
- Neighborhoods within delivery/drive range
- Selected ZIP codes
- Apartment-dense areas nearby
Recommended timing
Land in mailboxes the week before opening so the offer is fresh on day one.
What's included
- Recommended postcard format
- Tested first-visit offer structure
- Professional design by L&B
- Suggested offer options
- QR code linking to your menu or reservations
- Optional matching products
- Free L&B campaign review
Expected investment
1,000 mailed postcards$615
2,500 mailed postcards$1,298
Matching table tentsAdd-on
Custom design service$200 add-on
Mailed prices include printing, USPS paperwork, and postage. These are starting examples: your exact price depends on the neighborhoods you pick.
How would you like to launch this campaign?
Customize and order it myself
Upload your own artwork or have L&B design the piece, set your offer and details, choose the audience, and order online.
Best for customers who already know what they want.
Build It With Our Team
Get help refining the offer, audience, products, quantities and campaign plan.
Best for customers who want strategic guidance.
Either way, an L&B Direct Mail Expert reviews your file before it goes to print. Free.