TL;DR
- EDDM farming costs 60-70% less than targeted mail lists
- Best frequency: monthly mailings for 6+ months builds recognition
- Include your photo, a local market stat, and a clear CTA
- Bottom line: Consistent EDDM farming is the most cost-effective way to become the known agent in your area
Why EDDM Beats Targeted Lists for Farming
Most real estate agents spend $0.85-$1.20 per piece on targeted mailing lists. With EDDM through L&B Printing, you reach every door for $0.50-$0.65 per piece including printing and postage. That's 40-50% savings. That means you can mail more often or cover more routes.
Choosing Your Routes
The key to effective farming is consistency. Choose 3-5 carrier routes near your office or in your target neighborhoods. Use the L&B route selector to filter by median household income, home ownership rate, and household size.
Frequently Asked Questions
How often should I mail my farm area?
Monthly is ideal. Recognition builds after 3-4 touches. Most agents who quit after 2 mailings never see results because they stopped before the compound effect kicked in.
What should I put on my EDDM postcard?
Your photo (builds trust), a hyperlocal market stat (shows expertise), a clear offer or CTA, and your contact info. An L&B Direct Mail Expert reviews every direct-mail file before it goes to print. Free.
Start Farming Your Area
L&B Printing specializes in EDDM for real estate agents. We handle printing and bundling. L&B prepares the USPS paperwork and makes the Post Office handoff. Start your farming campaign today.